Introducing IgnitePOST Anonymous Visitor Identification (AVID)

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IgnitePOST is adding a game changing new offering to the IgnitePOST Service Suite: Anonymous Visitor Identification (AVID).

Using this new service, IgnitePOST customers are able to identify ~40% of anonymous web traffic that visits their website.

It works extremely simply and takes less than 5 mins to set up. Simply drop a small snippet of Javascript on your website and you’re done! Once your site is published, AVID will begin identifying anonymous visitors to your site and notifying you or your team based on the notification preferences you have set up.

Watch IgnitePOST’s CEO, Arian Radmand, as he shows how AVID can identify ~40% of anonymous website traffic that hits your site, turning that traffic into potential paying customers. 

In this short walkthrough, Arian showcases how it works, the data AVID provides, and how it can enhance your follow-up strategies.

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Using AVID, there is no form fill or login required. The service can identify users on a person-level basis simply by having them visit your website.

In fact, AVID provides 40+ different attributes for each user (including the visitor’s name and email address), which allows you segment, qualify, and nurture users in the way that is best for your business.

Data Available

There are over 40 attributes available for identified users:

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… one more thing we forgot to mention… it’s FREE to try!  That’s right, if you’re interested in testing out the service, IgnitePOST offers a free 2-week trial of AVID so you can see it in action for yourself. No commitment required or strings attached.

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Interested in a FREE trial?  Click here to reach out to our team today and we’ll help get you started.

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Why is this so important?  One of the biggest questions we get asked all the time at IgntiePOST is ‘How can I attribute the ROI I’m seeing from offline forms of communication such as handwritten letters’.  This type of attribution is difficult because people don’t always take the Calls to Action you might include in your outreach.  For example, people might opt to visit a website directly or call your direct number instead of scanning a QR code or calling the number listed on your outreach.

AVID allows businesses to complete the entire picture and see which visitors are returning to their site even if that visitor does not take the desired CTA!

We run campaigns for our Managed Services customers all the time and have seen how often conversions happen outside of the tracked conversion funnel. 

With AVID, you now have better visibility into how well your existing campaigns are performing. 

But that’s not all! Keep in mind, AVID identifies ~40% of ALL visitors that hit your site, not just people in your IgnitePOST campaigns.

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AVID Dashboard

In fact, you have access to the IgnitePOST AVID dashboard, where you can control everything related to how anonymous visitors are handled.

For example, your dashboard allows you to view/download your visitor list, set up notifications preferences, as well as set up automations to automatically nurture visitors.

 In the following short video, Arian walks through the AVID dashboard, showing it’s various capabilities:

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AVID Dashboard Features:

• Notification Preferences - Set notification preferences for how and when your team is notified when new visitors are identified.
• Territory Rules - Set rules based on geography so that AVID only identifies visitors from specific states or regions.
• Integrations - At IgnitePOST, we believe in making your life easier through automation. We offer a number of out-of-the-box integrations, a full API, as well as over 3,000 additional integrations through our Zapier app.
• Suppression Lists and Know Customer Lists - The AVID dashboard allows you to upload lists of known contacts (or contacts you would like to suppress). When you upload lists to these areas, it tells AVID to ignore any visitors that match contacts in these lists.

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Playbooks and Best Practices

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IgnitePOST uses AVID every day and has developed several playbooks and best practices to maximize conversions.  

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Interested in seeing how we leverage the service internally?  Reach out by clicking this link and we’d be happy to share our best practices playbook!

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