Can you think of your ideal customer? Are they loyal and always interested in what you have to offer? Service your best customers with handwritten cards to show them how much you care. Think of the last time you received a handwritten note in the mail from someone. It feels so personal and caring.

WHY YOU SHOULD USE HANDWRITTEN LETTERS

1. Increase Personal Contact
   Sending specialized notes to your best customers shows that you care about them having a personalized experience. You can talk about how long they have been with you when they started and what products they buy frequently. This will show that you are paying attention to their experience. According to Forbes, customer personalization can lead to impulse purchases, increase revenue, fewer returns, and loyalty. Also, writing a personal handwritten letter to clients can help your customers feel valued and appreciated.
2. Increase ROI by Showing Gratitude
   Let us not forget that when you are running a business, it's important to see a high ROI. So showing gratitude to the customers that help you get there can go a long way. Besides, it can outperform other forms of communication.
3. Make Loyal Customers Feel Special.
   Companies often spend a lot of time and effort in acquiring new customers but not enough time focusing on the current ones. Also, as even more things are being done online these days, customers have many options of where to shop, so it's essential to keep them engaged and satisfied. Since many marketers send several emails per day to customers, they can start to feel impersonal and repetitive to a consumer. But sending handwritten letters can make a person feel a lot more unique. Overall, handwritten notes can be a way to build stronger relationships with more significant customers.

WHEN TO USE HANDWRITTEN LETTERS

1. Thank You or Apology Notes

Thanking your customers for big purchases they have made is a great way to show appreciation for them. Including special gifts such as a discount on their next purchase or free shipping is a nice treat they will enjoy. If your company somehow makes a mistake, even if it's minor, it can go a long way to send an apology note, primarily when it’s handwritten.

2. Celebrate Big Milestones

If you want your customers to know that you are progressing and that you are a company that they should interact with, sending them letters that celebrate your victories is a great way to let them know. Here is another excellent time to show your appreciation by showing them that you make these strides because of the help you get from your loyal customers.

3. Reaching Out to Customers Whose Accounts May Have Ended

Another reason to use handwritten letters is to reach out personally to those customers whose accounts have expired or lapsed. Sometimes these are customers who don't use email regularly, so sending a handwritten letter asking them to take action could help you retain them.

HOW DOES THIS HELP BUSINESS OWNERS?

Consider tone and language when writing the text for a personal note. Of course, keeping in mind grammar and spelling and making it easy to read and quick to understand. Keeping it short and sweet rather than long and drawn out is more likely to keep someone engaged.

All this may seem like a lot to handle, but with IgnitePOST, we make things easy. Save time and automate your process with IgnitePOST. IgnitePOST can help you save time and money.

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