Referrals are a great way to channel the satisfaction of loyal customers into new customers. Unlike a review, referrals are a bit more intimate since the customer is personally vouching for your business, so they are very loyal customers.

WHY USE IGNITEPOST FOR REFERRALS?

Personalization

At IgnitePOST, personalization is our middle name. Everything can be personalized to each customer. IgnitePOST also allows you to choose which customers get a handwritten note and what you say in each message. This is a lot more personal than a mass email that many people might get. Also, sending a letter asking for a referral shows loyalty on your behalf since it shows you trust what the customer will say about you to other potential customers.

Effectiveness

With email, sending one to your customers and trying to get a response can be very hard given that they receive 120 emails a day. But not many companies send handwritten notes to their customers asking for a referral. If the personalization piece is done well, the customer will be highly likely to think about giving a referral.

Succinctness

With a short and sweet handwritten note, you can both get your point across and not bore the reader. Email often will be long and have many asks of the customer, which will cause them not to click or disengage if they do open it. With handwritten notes, most people open all the mail they receive, and if it is engaging enough, they will act on it. So being very clear about what you want is extremely important.

Also, including a personalized referral code that also gives the referrer something special can make everyone happy.

Using handwritten notes to send referrals to customers can be a great way to utilize your most loyal customers. Choosing handwritten over email offers a wide variety of pros, and with IgnitePOST, we can make everything simple and easy!

LEARN MORE

SOME OF THE MOST SUCCESSFUL NON-PROFITS ARE USING IGNITEPOST, CHECK OUT HOW THEY’RE…

• Getting More Reviews with IgnitePOST
• Using IgnitePost to Thank Donors
• Building Customer Loyalty with IgnitePost
• Capitalizing on the Relationship-Centric Era

REFERENCES

https://www.themuse.com/advice/how-to-ask-for-referrals-from-clients-email-template#:~:text=When%20you%20receive%20referrals%20of,trust%20that%20relationship%20already%20has

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