In the modern age, efficiency-driven email and digital messaging have overshadowed direct mail as the new norm for business communication. However, a handwritten business letter is far more effective at garnering a response, and the customer appreciates the time you took to write it. Stand out from the crowd, provide your customers with something tangible, and enter the newest and most worthwhile method of outreach.

STAND OUT FROM THE CROWD

A sea of emails and text messages floods your customers every day, making it harder and harder for you to stand out. The average person sends or receives 122 emails per day, and with email taking up more and more of our time, even well-intentioned outreach can be received negatively—just another annoying message to scroll through. With a handwritten letter, it’s easy to stand out. Think back to the last time a company sent you a handwritten thank-you card. It’s probably never happened, for you or your customers. Be the first. Impress them.

STRENGTHEN CUSTOMER RELATIONSHIPS

Handwritten notes will always be one of the most personal ways you can connect with a customer. It is extremely worthwhile to invest in strengthening a personal connection with your customers; your company is appreciated and it gives the customer something to talk about. People tend to underestimate the positive effect a handwritten card can have on the recipient, and many think it’s awkward to hand-write a letter to someone. The statistics disagree. Customers love IgnitePost’s campaigns, and the 21.3x greater response rate to our cards over email shows just how much they do. Digital communication is quickly becoming oversaturated and impersonal. Send a friendly, handwritten letter instead, and your customers will love you.

LETTERS LAST, EMAILS DON’T

Emails technically last forever. But most people will either forget about them or delete them to free up space. A handwritten letter stands a far better chance against the test of time. It’s tangible. It’s an object that you can hold and look at. It engages more senses than reading an email, so your customer is more likely to remember it. If the letter is crafted well, your customers could even end up saving it. Wouldn’t you want your hand-written card displayed on a customer’s desk, or pinned to a bulletin board? How proud would that make you?

DIRECT MAIL WITHOUT THE DRAWBACKS

The reality is: handwritten letters take a lot of time to write and send. It’s why they’re so special to us, and why they’re so uncommon. At IgnitePost, the labor of direct mail is removed from the equation. We’ve completely automated direct mail, from the handwriting to postage. Try a free sample by clicking the button below, and see for yourself how handwritten business letters could wow your customers and leave a memorable impression.

‍