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Whether you are in the process of building or growing a business, marketing is one of the most important factors in being successful. The foundation of effective marketing is having a solid strategy. In your strategy, you need to determine your objectives, create a content plan, and means of execution. These aspects will help your company grow, however, it is up to you to determine what form of marketing you will pursue. Regardless of the medium, marketing boils down to catching people’s attention and converting them to fandom.

BUILD YOUR BASE

Marketing today is critical because without building awareness for your brand, no one will ever know about your product. Today’s product landscape is, in many cases, over-saturated. There are a thousand options on a thousand sites. It does not matter if you have the coolest, most sustainable, most high tech item. If nobody knows about your product, it does not matter, it will not succeed.

Companies may ignore marketing due to cost, time, or relevance concerns, but, especially today, you cannot afford to ignore its importance. As mentioned, consumers have THOUSANDS of options. You need to stay relevant. Additionally, the landscape for sales has changed dramatically. Brick and mortar stores are quickly disappearing, as both a product of the pandemic and the general rise of digital. Do not be afraid to take advantage of the aspects of sales that have changed. The pandemic has made consumers much more comfortable with online shopping. Thus, capitalize on that through digital marketing to build your brand awareness or conversions.

UTILIZE YOUR RESOURCES

Marketing does not need to be complicated or expensive. Marketing can be as simple as creating a social media page or sending out a monthly newsletter on your company. Both of these marketing tools are low cost, especially if you do them yourself. The tradeoff is the loss of time to devote to other areas of your business. If you do not have the time to commit to building your brand, do not hesitate to outsource. There are thousands of companies, for whatever size business, to handle anything from marketing campaigns to personalized thank you notes. Marketing is an investment, but an investment that has high returns when you commit to doing it well.

If you put effort and attention into your marketing strategy, it can bring your company to the next level. If you implement a marketing strategy and do not see results, it is not that marketing in and of itself is the issue. Rather, it is likely the marketing tools you chose did not suit the demographic your business needs. This can be solved through more diversified marketing.

Even the best marketing plan will not transform your company overnight. You have to be consistent in your commitment to marketing your brand. Your plan, if followed consistently, has the capability of delivering results that can grow your company from unknown to a household name.