Thanking your donors can be a huge step in building your business. If you do not properly thank them, it can leave room for them to go to other companies to invest instead of yours potentially. After all, without them, it would probably be a lot harder to grow your business quickly. Using handwritten cards to thank donors can be a lovely gesture and is much more appreciative than an email. It gives a personal and thoughtful touch that just cannot be conveyed over email.

NOT EVERY ORGANIZATION THANKS ITS DONORS, BUT WHY?

It can seem like a lot of time to write a handwritten note and mail it to all of your donors. It's also not super easy since you need to have the right materials on hand. One other significant point that many companies miss is that it is tough to get new customers or donors, but it's much easier to keep the ones you have. So not thanking them is one big mistake already, but oftentimes companies think that the best way to thank their customers is by sending a mass email to many people and just add one more email to a given person's inbox. Using handwritten notes is a much more authentic way to thank a donor.

‍

IgnitePOST Offers the Easiest Way to Thank a Donor

At IgnitePOST, we offer the most cost and time-effective way to thank a donor. It is also incredibly easy to set up and use. You can again thank donors of any size, not just the larger ones. Also, handwritten notes are useful because of human psychology. We are wired to value personalized, physical objects that we can touch and hold, which gives handwritten letters a massive advantage over their digital counterparts.

The Customer Experience is Overwhelmingly Positive

This can help build loyalty to your donors; they may even be shocked at how nice of a gesture this is. Building loyalty is essential, so you want to show your customers that you are loyal to them. Also, all things considered, the ROI will be the highest with IgnitePOST.

LEARN MORE

‍

SOME OF THE MOST SUCCESSFUL NON-PROFITS ARE USING IGNITEPOST, CHECK OUT HOW THEY’RE…

• Getting More Reviews with IgnitePOST
• Using IgnitePost to Ask for Referrals
• Building Customer Loyalty with IgnitePost
• Capitalizing on the Relationship-Centric Era

REFERENCES

• https://hbr.org/2013/04/handwritten-notes-are-a-rare-c

‍