Repeat clients are a great way to generate business, but every real estate agent must eventually seek new clients in order to grow as an agency.  Prospecting can seem like a daunting task, but there are foolproof ways to turn this oftentimes uncomfortable situation into something doable and rewarding.

OPENING THE LINE OF COMMUNICATION

Cold calls and cold emails are just that -- cold. Impersonal and easy to forget, outreach of this nature typically captures a minimal amount of prospects. In fact, an estimated 97% of cold calls are ineffective.

The trick is to conduct your efforts in a far less “cold” manner, gearing your approach more towards the warm and the personal. In accomplishing this, a short handwritten note goes a long way. Due to its rarity, handwritten mail is more likely to be opened, received positively, and, in some form or another, responded to. Opening the line of communication is never easy, but with an unorthodox method, you might just succeed.

THE ELEMENT OF SURPRISE

In an industry where connecting with clients on a personal level is second nature to many, traditional forms of networking can often get swept under the rug and go unnoticed. To stand out, you must leverage the unexpected. Our world is so reliant on technology that anything non-digital almost always warrants our attention. There’s nothing like reading a physical book, flipping through its tattered and torn pages with your fingertips. In-person meetings and face-to-face encounters are now cherished memories of a distant, pre-Zoom past.

Similarly, letters, when received, are like ancient artifacts that, in all of their physical, handwritten glory, make us feel personally touched. Sending a note to a prospective client will resonate with them, making them more inclined to do business with you. Catch them off guard; make them do a double-take. The element of surprise rarely fails when utilized correctly. Throughout marketing history, brands have used surprising scenarios to grab the attention of their intended audience. In this case, that attention will translate to feelings of surprise, turned appreciation, turned eagerness to do business with you and your agency.

SOFTENING THE GROUND WITH IGNITEPOST

Sending a personal, handwritten message to prospective clients is a great way to ease that uncomfortable feeling many real estate agents get when reaching out to someone for the very first time. With IgnitePOST, this process is completely automated, lightening your load while still softening the ground for that initial encounter. Later, when you finally get on the phone or meet with your prospect, your note will remain in the back of their minds as positive reinforcement.

LEARN MORE

OR, LEARN MORE ABOUT HOW THE MOST SUCCESSFUL REAL ESTATE FIRMS…

• Use IgnitePOST to Thank Clients
• Use IgnitePOST to Ask for Referrals
• Use IgnitePOST to Ask for Reviews
• Use IgnitePOST to Succeed in the Relationship Centric Era

REFERENCES

• https://boomtownroi.com/resource-library/97-of-cold-calling-is-a-waste-of-time/
• https://www.cmswire.com/customer-experience/engage-your-audience-with-the-element-of-surprise/

‍