As most markets become increasingly saturated with emerging companies, competition in any given industry has risen dramatically in recent years. With limited space, brands now must fight for their fair share in the minds and wallets of consumers. This trend has resulted in the phenomenon known as brand loyalty -- or perhaps lack thereof. Due to the daily inundation of notifications, emails, and advertisements, people have a seemingly endless selection of brands to choose from when making any purchase decision. What, then, causes them to settle on one over the other? In this era, the ability to create and maintain relationships has become the make-or-break factor. Past consumer decisions were fueled largely by the actual build or capability of a product or service. But the product-centric era is simply a figment of older generations’ imagination. The relationship-centric era is among us, and it’s here to stay.

SURVIVAL OF THE FITTEST: ADAPTING TO THE NEW ERA

To remain competitive during these fast-paced, changing times, adapting to the relationship-making trends is vital. People care far more now about companies who do meaningful work and who are interested in creating genuine relationships than ever before. Cultivating these relationships is what will get your email seen, your call picked up, or your IgnitePOST card opened AND responded to. Those who fail to realize this will be left behind and overshadowed by those who actively seek to make connections with their clients. It’s a tale as old as time: the mass extinction of a species that doesn’t adapt. Amidst the chaos of digital saturation, however, a clear and simple solution to avoiding this kind of death stands out: handwritten, direct mail. The average person receives approximately 120 emails, is subjected to over 5,000 ads, and endures the unceasing pinging of their personal phones and tablets all in one day. Another mass email is NOT going to help you adapt to the relationship-centric era, but a personal note very well may.

TOUCHING BASE IS NOT A ONE-TIME EFFORT

In order to differentiate yourself and capture customers as long-term clients, you will need to diversify your marketing plan. With this in mind, Keller Williams Realty recommends that an agent reaches out to clients on a steady, ongoing basis. Specifically, 33 times a year is their magic number. Known as the 33 Touch Plan, this marketing tactic serves to build the relationships that you as an agent needs to survive and thrive. Touching base with people via different mediums proves to be an effective strategy that helps you gain market share. IgnitePOST offers a new, differentiating approach to communication. Integrating handwritten cards into your existing marketing plan will eliminate some of the redundancy of emails and phone calls.

MAKE PEOPLE FEEL IMPORTANT

With the help of handwritten messages, you can make your clients feel valued and appreciated, fostering a relationship of mutual benefit. Your agency will be propelled further towards success, ensuring your spot as a top competitor capable of adapting to relationship-focused trends. Don’t get swept away by the tidal wave of change. Instead, be a part of that change. Stay afloat and jumpstart your efforts in just 3 minutes with IgnitePOST.

LEARN MORE

IF YOU’RE STILL CURIOUS ON HOW TO USE IGNITEPOST, LOOK AT OUR OTHER USE CASES!

• Using IgnitePost to Thank Customers
• Using IgnitePost to Ask for Reviews
• Using IgnitePost to Ask for Referrals
• Using IgnitePost for Prospecting

REFERENCES

• https://www.ignitepost.com/blog/the-relationship-centric-era
• https://hbr.org/2019/01/how-to-spend-way-less-time-on-email-every-day#:~:text=The%20average%20professional%20spends%2028,120%20messages%20received%20per%20day.
• https://marketingartfully.com/33-touch-my-red-tools/

‍