Expressions of appreciation go a long way in any relationship, but when dealing with clients in the real estate industry, these tokens of gratitude often have a magnified effect. Approximately 91% of people consider customer appreciation a governing factor when deciding to do business with a company. Surprising, then, is the statistic that only 62% have had encounters in which companies actually follow through in their efforts to demonstrate appreciation. The discrepancy in these numbers brings forth an opportunity that, if capitalized on, will elevate your business to the next level.

MAXIMIZING YOUR OPPORTUNITIES

Companies who choose to treat their clients as numbers on a spreadsheet instead of actual human beings put themselves in an undesirable, vulnerable position. They leave an important door open for another, more appreciative company to swoop in and capture those clients with something as simple as, say, a thank you note. Based on the data above, you might assume that all companies would be sure to thank their clients, but many fail to for a slew of reasons including time, money, and effort, among others. Luckily, there is a solution that takes into account all of these things and more: handwritten cards. This method of communicating with clients is proven to increase ROI, open rates, and conversion rates while allowing you to maximize your opportunities in comparison to your competitors.

A SIMPLE, SAVVY SOLUTION

The most appealing aspect of what IgnitePOST can offer your agency is its incredible efficiency factor. A commonly overlooked point of interest when it comes to thanking clients is the means by which you choose to thank them. For example, sending an automated, impersonal email is not the way to go. Sending a highly personalized, well-crafted note, however, is bound to leave a much more lasting impression, thus fostering a relationship.

The main limitation for most real estate agents is that, amidst the usual amount of chaos and back-and-forth communication with clients, there is little time to expand upon existing forms of expressing appreciation after a deal. With IgnitePOST, this obstacle is rendered obsolete. You can use our services to reel in existing clients and turn them into happy, satisfied, repeat customers. In the industry, 25% of real estate agents generate more than 50% of their business from repeat clients. Coupled with the fact that capturing new clients is a considerably more arduous task than maintaining relationships with existing clients, this metric drives home the fact that IgnitePOST might just be the answer to your customer-appreciation prayers.

THE MADNESS BEHIND THE METHOD

If at this point, you find yourself wondering how and why exactly sending direct, physical mail is so effective, consider the environment we are currently immersed in: a digital age of unrelenting emails, texts, calls, and overall time spent with our eyes glued to a screen of some sort. In a world where highly impersonal means of communication has, unfortunately, become the necessitated norm, going that extra mile is worth it. As humans, we are wired to crave personal experiences and the physical nature of things, which explains at large why holding a handwritten note in your hands will resonate far more than yet another ping of an email notification. Over their electronic counterparts, handwritten notes always take precedence, and IgnitePOST is here to help you realize that very true, very human fact.

LEARN MORE

OR, LEARN MORE ABOUT HOW THE MOST SUCCESSFUL REAL ESTATE FIRMS…

• Use IgnitePOST for Prospecting
• Use IgnitePOST to Ask for Referrals
• Use IgnitePOST to Ask for Reviews
• Use IgnitePOST to Succeed in the Relationship Centric Era

REFERENCES

• https://aytm.com/blog/customer-appreciation-survey/
• https://verse.io/blog/the-art-of-keeping-in-touch-with-past-clients/25% of real estate agents generate more than 50% of their business from repeat clients.

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