In today’s business landscape, customers are smarter and more aware of their options when it comes to shopping for new products or services. They expect a personalized shopping experience from the start.

If you miss out on this personalization opportunity, your customer may leave you for a competitor. This is especially likely if your competitor is doing the extra work of building loyalty while you are not.

But, knowing you’re a smart, relationship-centric business, you’ll keep this from happening.

Of all the businesses, it’s reported that only 19 percent have a customer advocacy program.

And with this 19% of companies that are relationship-centric, they experience a variety of benefits that impact their bottom line.

These benefits can include:

• More sales
• Increased profitability
• Increased customer satisfaction

Let’s explore further why this is important for you!

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THE IMPORTANCE OF BUILDING CUSTOMER LOYALTY

Building customer loyalty is highly important because it can help you close more sales while becoming more profitable. It’s much easier, and less expensive, to upsell existing customers than it is to close new ones. It costs anywhere from 5 to 25 times more to acquire a new customer than to keep an existing one.

Thoughtbot understood the importance of building customer loyalty, and as a result, they increased both sales opportunities and profitability as a company!

How exactly can you build loyalty? Keep reading!

HOW TO BUILD CUSTOMER LOYALTY

There are a variety of ways you can build customer loyalty. For example, you can send gifts or thank your customers on social media.

But the best way to build customer loyalty is through handwritten letters. This is because they’re the most economical and efficient way to stand out in your customer's minds.

Handwritten letters are also better than emails or phone calls when it comes to building customer loyalty, because those methods are free to use, so they are less likely to have any perceived value.

Handwritten letters and notes have a higher perceived value because they cost both time and money to send. This gives them obvious value.

Knowing that handwriting letters can help you with this, IgnitePOST can help supercharge your loyalty-building efforts!

HOW TO USE IGNITEPOST TO BUILD CUSTOMER LOYALTY

Whether you’re reinforcing the fact that you’re grateful for your customers or looking to nurture a relationship, handwritten notes from IgnitePOST have you covered.

You can send unexpected handwritten notes when certain events happen in your customer lifecycle.

Or

If you’re a subscription-based business you can extend the customer lifetime value by stepping in just ahead of a typical churn and offering a discount through a handwritten letter.

Handwritten letters will authentically invite your customers to respond to you. These responses can include repeat purchases or renewals of subscriptions!

Above everything else, you should be using IgnitePost. We ensure every single one of your customers gets a personalized, handwritten letter, without any of your valuable time spent on writing them.

CONCLUSION

IgnitePost can do a variety of things for you:

• Increase sales and repeat business opportunities
• Help your business become more profitable
• Increase customer satisfaction

Knowing all the benefits IgnitePOST has to offer, it should be a given that you implement a handwritten note sending solution like ours.

We make this process very easy for you. All you have to do is upload your message, click send, and we’ll handle the rest.

No shipping costs and no hassle required!

At the end of the day, customer loyalty is very important to your business, and the best way to increase customer loyalty is by sending handwritten letters through IgnitePost.

So how about we get started?

At the end of the day, customer loyalty is very important to your business and the best way to achieve customer loyalty is through sending handwritten letters from IgnitePost.

So how about we get started?

LEARN MORE

IF NOT, LOOK AT HOW THE BEST COMPANIES ARE USING IGNITEPOST

• Using IgnitePost to Thank Customers
• Using IgnitePost to Ask for Reviews
• Using IgnitePost to Ask for Referrals
• Capitalizing on the Relationship Centric-Era
• Using IgnitePost for Sales Prospecting

REFERENCES

• https://blog.hubspot.com/service/state-of-service-2019-customer-first
• https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
• https://www.ignitepost.com/client-win-back-case-study

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