WHY HANDWRITTEN NOTES ARE GREAT FOR REFERRALS

Handwritten notes are great for referrals because just like reviews, referrals are intimate. However, referrals are different from reviews because they’re more relationship-based and personal.

When it comes to asking for a referral, they’re usually quite difficult to get because you’re using communication methods that are becoming more saturated. Such as asking for a referral through email or a phone call.

But you can stick out from the rest of the competition by asking for a referral with a handwritten note!

HANDWRITTEN NOTES ARE PERSONABLE

The main reason why handwritten notes are great to use for requesting referrals is that they’re more personable than emails or phone calls.

A written note or card asking for a referral seems a lot more thoughtful than a mass email or phone call because customers don’t get handwritten notes often.

They’re very rare to come by!

Your customers will always appreciate receiving a handwritten note, and if they leave a referral, the increased appreciation is shown to your prospects. This will give you a great start when it comes to building a new relationship!

HANDWRITTEN NOTES ARE EFFECTIVE

Due to handwritten notes’ personable nature, they’re also highly effective!

This is because handwritten notes get opened and read far more often than the generic phone calls or emails your customer is receiving.

If you hit on the personable point above and make it personalized to them, the potential referrer is much more likely to think about your request.

HANDWRITTEN NOTES ARE DIRECT

Lastly, handwritten notes are effective because they’re direct and to the point.

The very nature of using a card forces us to be short, which prevents us from layering on too many additional requests that would overwhelm our potential referrer. They make you get very clear about what you want from the referrer.

These notes can also make the referrer happy because you can include a personalized referral code so that the referrer can benefit from this as well.

This could be done either inside the card as a message or through a 2-dimensional approach via an image on the front supported by a message on the inside of the card.

This makes asking for a referral a win-win for everyone involved! Now, sending handwritten notes can be hard, but by using IgnitePost we can make this process easier!

HOW TO USE IGNITEPOST FOR REFERRALS

IgnitePost is the perfect solution for referrals because we can make sure all of your customers get handwritten referral requests instead of generic emails or phone calls.

Ignitepost is also great because we can help you track and customize these messages so they’re personalized and sent out on time.

Using IgnitePost will allow you to build a referral request to be sent out at scale while keeping the personal touch of a handwritten message.

You should also use IgnitePost because we can send out the messages during the customer lifecycle stage where asking for a referral makes the most sense.

Taking this extra step will vastly improve your chances of getting a referral.

After all of this, you should be able to produce a referral generating machine in no time! IgnitePost will easily help you close more sales.

CONCLUSION

At the end of the day, handwritten notes can help in a multitude of ways when it comes to asking for referrals!

They can help you gain more referrals because they’re personable, effective, and direct. Thus, giving you greater personalization and sales opportunities because of their intimate nature.

IgnitePost can ease this traditionally labor-intensive process by writing and sending the letters out for you.

That way when it comes to hitting your sales number for the month, quarter, or year, you can rest easy knowing that IgnitePost is helping you produce referrals on your behalf!

With that said, make sure you include handwritten letters in your referral strategy moving forward.

And don’t forget to use IgnitePost to help you write more letters, so you can close more sales and crush your quota!

LEARN MORE

IF YOU NEED TO SEE HOW OTHER GREAT COMPANIES ARE USING IGNITEPOST, LOOK BELOW…

• Using IgnitePost to Thank Customers
• Using IgnitePost to Ask for Reviews
• Capitalizing on the Relationship-Centric Era
• Using IgnitePost to Build Customer Loyalty
• Using IgnitePost for Sales Prospecting

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