REVIEWS ARE CRITICAL FOR MODERN BUSINESSES

Reviews play a critical role in the success of modern businesses because consumers today are looking for information on brands and products more than ever before.

Another reason why reviews are critical in business success is that consumers are also growing more distrustful of brands and their motivations. According to Inc Magazine, 96% of consumers don’t trust ads. That’s because most ads are designed to sell, not tell the full story about a brand or product.

As consumers are waking up to this, they look to reviews for more information. Reviews can tell stories about brands or products that ads cannot because reviews are based on real-life experiences. Because of this, reviews can be the difference between closing and losing a sale.

Let’s take a look at why reviews are such a big deal for your business.

REVIEWS ARE A BIG DEAL

Reviews are a big deal because they help build trust and increase sales for your business. When people look at reviews they’re much more likely to buy.

Just take a look at how Amazon has achieved success through reviews.

Amazon is successful because they have a reviews engine that they promote heavily. They also keep this engine clean of fraud so they can build brand trust with all of their customers. With millions of reviews, their reputation is almost perfect, making them a very efficient company when it comes to getting repeat sales.

Businesses who also use Google reviews can expect more repeat sales and brand trust. This is because most consumers also look to Google reviews to form an opinion about a business before they buy from them. So, moving forward, make sure you invest heavily in your review acquisition process.

However, because of how important they are, reviews are very difficult to get.

GETTING REVIEWS IS DIFFICULT

Getting reviews is very difficult because you’re competing with all sorts of businesses that are constantly asking for them.

They’re also hard to get because some platforms have restrictions on how to request them, for example like Amazon. Amazon has rules on how you can request reviews, and if there's any suspicious activity that may seem like fraud, they can flag it. Therefore hindering your review gathering process.

Now you may be thinking that incentivizing reviews should make the acquisition process easier, but there's a huge risk you take by doing this.

Incentivizing customers for reviews can backfire on you because it can make existing customers distrustful of the motivation of prior reviews. Therefore, you risk destroying the relationship that you’ve built with them. But there is one way that can make the review acquisition process easier.

Use IgnitePost to send handwritten review requests!

HOW TO USE IGNITEPOST TO INCREASE REVIEWS

IgnitePost can help you increase reviews by sending out handwritten notes, on your behalf, with very little time and effort from you.

Handwritten notes are also great to use because they’re personable and effective, meaning that customers will notice and value them more.

IgnitePost can also help you vastly because it gives you a way to automate this extremely personal form of communication. Our service can send a handwritten note at exactly the right time in the customer lifecycle, whenever you’re most likely to get a review.

We can do this efficiently because we can integrate with your existing systems and workflows so you won’t have to worry about changing anything up.

The only thing you need to do is report, analyze, and improve your campaigns so you can achieve a maximum ROI!

So in short, you get all of the abilities you currently have with digital outreach, but in a medium that performs 30X better!

Taking everything in up above, there’s nothing more economical than IgnitePost for accumulating reviews and building trust.

With IgnitePost, the best-handwritten note sending tool out there, you should have no problems when it comes to getting more sales and customer reviews!

LEARN MORE

IF YOU’RE NOT READY TO TAKE THE LEAP WITH IGNITEPOST JUST YET, CHECK OUT THESE ADDITIONAL USE CASES!

• Using IgnitePost to Thank Customers
• Using IgnitePost to Ask for Referrals
• Capitalizing on the Relationship-Centric Era
• Using IgnitePost to Build Customer Loyalty
• Using IgnitePost for Sales Prospecting

REFERENCES

• https://www.inc.com/dakota-shane/96-percent-of-consumers-dont-trust-ads-heres-how-to-sell-your-product-without-coming-off-sleazy.html
• https://www.brightlocal.com/research/local-consumer-review-survey/
• https://www.nytimes.com/wirecutter/blog/lets-talk-about-amazon-reviews/

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